Jagannath is a cafe and food store chain in Moscow. Their audience is inspired by Indian culture, yoga, and cooking. The store is an exclusive retailer of some rare food supplements, spices, and vegetarian foods.

For this project, I got some inspiration from Indian aesthetics: patterns, colours, as well as the look of indian food. Every product has its own exotic shape, smell, and taste. This distinction is what gets people excited about shopping at Jagannath.

I created a branded pattern and applied it on the store's products and takeaway packaging. The font used for logotype has slight twists to resemble Hindi, while not mimicking it.