Pawprint: the future of animal adoption
From UX research to a Figma prototype
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Mission
Find a new home for as many homeless animals as possible.
Find a new home for as many homeless animals as possible.
Vision
Connect potential pet owners to animals in the shelters nearby by reducing friction and increasing transparency.
Connect potential pet owners to animals in the shelters nearby by reducing friction and increasing transparency.
Scope
Market research, field research, userflow design, prototyping
Market research, field research, userflow design, prototyping
UX research
First, I condutced interviews with shelter workers and recent adoptors to understand current customer journey.
Current journey
Insights
Research input clustered into groups
Leads
Conversion
Visit
Decision
Success
It's quite easy to get reservations online.
Hard to get people in, a lot of no-shows; can't check people's intentions.
Even if visitors change their mind about initial choice, they often find a match.
Once people visit, the probability of adoption increases by half.
Hard to predict whether an adult animal would fit in, and returns are sometimes hard to do.
Shelter
Have to spend a lot of time on listings, especially if looking for a particular breed/feature.
Registering and arranging a visit is quire tiring and time-consuming.
Would like more flexible terms to reduce risks and minimise negativity if the new pet doesn't fit in.
Happy with the experience - more clarity in persion, enjoy meeting pets.
Would be happy to stay in touch with the shelter and give occasional updates, as well as donate or volunteer.
Potential adoptor
Potential adoptor
Shelter
Focusing: User models
User models and key design challenges
"We want to adopt a cat or two when we move to
a new house next month"
Drive
·Set up a happy and healthy family home
·Raise her kid a good person
·Have a sustainable lifestyle, minimize waste
Goals
·Bring more life to the new home
·Give her kid a pet to care about
·Wants a Siamese cat or a close mix
Pain points
·Hard to find the time to browse/visit shelters
·Needs a longer reservation (until the move)
·How to find the right match for the entire family?
·Wants to be sure the cat can live with the kid
a new house next month"
Drive
·Set up a happy and healthy family home
·Raise her kid a good person
·Have a sustainable lifestyle, minimize waste
Goals
·Bring more life to the new home
·Give her kid a pet to care about
·Wants a Siamese cat or a close mix
Pain points
·Hard to find the time to browse/visit shelters
·Needs a longer reservation (until the move)
·How to find the right match for the entire family?
·Wants to be sure the cat can live with the kid
"I'm looking for a trained adult dog to keep me active and socialized"
Drive
·Stay engaged with the community
·Maintain good health
·Sense of meaning through caring for others
Goals
·Walk 5km every day
·Socialize with other dog owners
·Get involved with a charity
Pain points
·Very hard to browse listings online
·Wants to spend time with the dog before adoption
·Worries the dog could damage the house
Drive
·Stay engaged with the community
·Maintain good health
·Sense of meaning through caring for others
Goals
·Walk 5km every day
·Socialize with other dog owners
·Get involved with a charity
Pain points
·Very hard to browse listings online
·Wants to spend time with the dog before adoption
·Worries the dog could damage the house
Margaret, 33
Peter, 65
How can we help Margaret find a Siamese cat and make sure it's a good fit for the family, before committing?
How can we help Peter to adopt a trained companion dog without browsing a lot of listings in app?
Married, has a young kid, works in fitness
Single, retired, has grown-up kids
Drive
·Set up a happy and healthy family home
·Raise her kid a good person
·Have a sustainable lifestyle, minimize waste
Goals
·Bring more life to the new home
·Give her kid a pet to care about
·Wants a Siamese cat or a close mix
Pain points
·Hard to find the time to browse/visit shelters
·Needs a longer reservation (until the move)
·How to find the right match for the entire family?
·Wants to be sure the cat can live with the kid
·Set up a happy and healthy family home
·Raise her kid a good person
·Have a sustainable lifestyle, minimize waste
Goals
·Bring more life to the new home
·Give her kid a pet to care about
·Wants a Siamese cat or a close mix
Pain points
·Hard to find the time to browse/visit shelters
·Needs a longer reservation (until the move)
·How to find the right match for the entire family?
·Wants to be sure the cat can live with the kid
Drive
·Stay engaged with the community
·Maintain good health
·Sense of meaning through caring for others
Goals
·Walk 5km every day
·Socialize with other dog owners
·Get involved with a charity
Pain points
·Very hard to browse listings online
·Wants to spend time with the dog before adoption
·Worries the dog could damage the house
·Stay engaged with the community
·Maintain good health
·Sense of meaning through caring for others
Goals
·Walk 5km every day
·Socialize with other dog owners
·Get involved with a charity
Pain points
·Very hard to browse listings online
·Wants to spend time with the dog before adoption
·Worries the dog could damage the house
Margaret, 33
Peter, 65
How can we help Margaret find a Siamese cat and make sure it's a good fit for the family, before committing?
How can we help Peter to adopt a trained companion dog without browsing a lot of listings in app?
Married, has a young kid, works in fitness
Single, retired, has grown-up children
"We want to adopt a cat or two when we move to
a new house next month"
a new house next month"
"I'm looking for a trained adult dog to keep me active and socialized"
MVP brief
Minimum screen time, maximum engagement
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Rapid onboarding that leads to a list of most relevant animals
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Transparent reservations and trial options
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Rapid onboarding that leads to a list of most relevant animals
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Transparent reservations and trial options
Nice-to-have: filter by breed, character traits, separate scenarios
for foster care and volunteering
for foster care and volunteering
Pawprint 1.0: userflow
Figma prototype
This is an interactive prototype - try it out
