Challenge

Help small businesses, journalists and artists build webpages, without having to face constraints of a template.
Approach

Research strategy: Workshops with online media, Free accounts for BA students, Learning from user support.
My role

UX/UI design lead
(2014-2016)

Idea:

Use Lego-like logic of putting blocks together and placing them on a grid.

Early Beta was launched in February to a small user group. A series of studies was conducted to understand common challenges and user needs.
UX study conducted in partnership with Wonderfull Lab

Process
Solution
Tilda is now one of the leading website constructors in Russia and Eastern Europe.
My site is built on Tilda and so are thousands of others :3

Tilda interface video
Watch demo
Made on
Tilda