Challenge
Th create a masthead that brings forward the most relevant content and showcases the digital offering
Th create a masthead that brings forward the most relevant content and showcases the digital offering
Approach
Together with Data and Product team, we've conducted studies of user behaviour, tested several hypothesis and arrived at the final design.
Together with Data and Product team, we've conducted studies of user behaviour, tested several hypothesis and arrived at the final design.
My role
— UI design
— User testing
— UI design
— User testing
UX goal
The masthead should showcase a broader variety of products and be easy to navigate for new users, while still familiar to regular readers.
Data insight
Most clicked sections: Britain, Print edition, Graphic Detail, Culture.
Regular users visit 1-2 favourite sections in the menu, while new users rarely browse sections, thus don't see a lot of the content.
Regular users visit 1-2 favourite sections in the menu, while new users rarely browse sections, thus don't see a lot of the content.
Process
I've designed a number of options that bring high-demand content to the front, highlight the subscription and showcase digital products.
Solution: desktop
Solution: mobile
