KYO TOA is a web store that sells Japanese and Japan-inspired gifts. Their main audience is young people interested in geek culture. I made the logotype of the store, photographed goods, and designed tote bag and discount cards.
Logotype has a round shape. It's intended to be placed on badges and used as a userpic. Also, it can lose the circle. In this case, the lightning dominates the composition.
Japanese emoticons serve to add emotion and j-pop vibe to the merchandise.